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Fahami pasaran keperluan Muslim
Naib Presiden Ogilvy Noor: Ia bukan sekadar ada logo halal, simbol bulan sabit
Dec 29, 2020 | 5:30 AM
PASARAN MUSLIM: Cik Shelina Janmohamed, naib presiden di agensi pengiklanan Ogilvy Noor, mengajar syarikat bagaimana menjual produk dan melakar pendekatan mereka kepada pelanggan beragama Islam. - Foto: IHSAN OGILVY NOOR -
MEMAHAMI pasaran Islam bukanlah semudah mendapatkan pengesahan halal, menampalkan logo halal atau simbol bulan sabit.
Ia sebenarnya satu seni dalam berhubungan dengan khalayak Muslim menerusi pengertian yang peka dan mendalam, menurut Cik Shelina Zahra Janmohamed, naib presiden Islamic Marketing, Ogilvy Consulting, agensi perundingcara pemasaran dan penjenamaan Islamik pertama di dunia.
Uji pengetahuan anda dalam bahasa MelayuSINGAPURA
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